Hallyu · Korean Wave
Hallyu
Why did K-dramas and K-pop win the world over? Only what research confirms
Jeong in the dramas, han in the songs — there are many appealing explanations, but no study has yet shown they are why Korean content is popular. Here, what is confirmed is called confirmed, and what is unknown is called unknown.
H01 Backed by research
How did the Korean Wave begin?
From late-1990s dramas to Netflix — the phases scholars describe
H02 Backed by researchWhy is the world hooked?
Netflix, genre-mixing, and the power of fans — reasons research supports
H03 Interpretation, not yet provenIs it because of jeong?
A popular explanation — what research says, and what it doesn’t (yet)
H04 Into the chaptersCurious about the Korean mind?
Step off the screen into what research says about Korean minds
How did the Korean Wave begin?
From late-1990s dramas to Netflix — the phases scholars describe
A fuller explainer is in preparation.
Why is the world hooked?
Netflix, genre-mixing, and the power of fans — reasons research supports
A fuller explainer is in preparation.
Is it because of jeong?
A popular explanation — what research says, and what it doesn’t (yet)
A fuller explainer is in preparation.
Curious about the Korean mind?
Step off the screen into what research says about Korean minds